As temperatures cool and the colors change, the hospitality industry enters a unique season full of opportunities to showcase your hotel or restaurant’s cozy atmosphere or seasonal events.

Embrace the autumn season with these four ideas for your hotel.

  • Showcase Fall Scenery

    Start by updating your visual content across all platforms to showcase autumn scenery and warm, inviting spaces. Highlight seasonal amenities like fire pits with cozy blankets and smores, steamy hot tubs, or scenic hiking trails nearby.

  • Fall Activities

    Fall-themed packages that bundle accommodations with tickets to popular activities such as apple picking, haunted houses, or local harvest festivals can be a great way to embrace the season. Leverage social media to showcase these offerings and encourage user-generated content by running photo contests of guests enjoying fall at your hotel. Email marketing campaigns can target previous guests with autumn imagery and “welcome back” exclusives.

  • Fall Holidays

    Don’t forget to capitalize on major fall holidays like Halloween and Thanksgiving! Offer special holiday packages, host themed events, or provide unique amenities like pumpkin carving kits or turkey dinners. For business travelers, promote your property as an ideal leisure destination where they can extend their stay to enjoy local fall activities.

  • Local Fall Flair

    Partnerships with local businesses can expand your reach and enhance guest experiences. Collaborate with nearby wineries, orchards, or farms to offer exclusive tours, tastings, or wine pairings at your restaurant, or encourage a pop-up event in the hotel lobby.

As the leaves change, so should your marketing strategy. Don’t let fall pass you by without taking advantage of the season’s unique offerings.

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