With good cause, AI has gained popularity in the corporate world. AI has the ability to completely change how businesses function and engage with their customers. Content marketing is one of the biggest breakthroughs business owners are taking advantage of. But, before hopping on the AI bandwagon, keep in mind that there are advantages and disadvantages, just like with any new technology.

Artificial intelligence (AI) is a subfield of computer science that aims to develop machines that are capable of carrying out tasks that ordinarily require human intelligence, such as speech recognition, understanding of natural language, decision-making, and experience-based learning.

AI technology isn’t a new concept, but it’s one that is rapidly gaining momentum for business owners to consider.

Let’s dive in.

• By automating the process of producing several forms of written material, such as cross-marketing copy, AI-generated content has the potential to boost efficiency. This can apply to emails, website content, blog entries, and social media captions. Businesses can use AI to produce high-quality written documents that effectively communicate their message while conserving time and resources. The usefulness of AI-generated material can also be further increased by customizing and tailoring it to particular audiences.
• AI-powered products can encourage creativity by leveraging cutting-edge algorithms and natural language processing approaches. AI-generated content can help to kick-start your brainstorming sessions and provide you with original, new ideas for your next project, regardless of whether you work as a copywriter, marketer, or content creator. This is particularly helpful for people who are attempting to find fresh strategies and ideas for their marketing efforts or who need to come up with interesting material for their website or social media accounts.
• AI enables faster completion of tasks like data processing, decision-making, and customer service, increasing productivity, reducing costs, and improving efficiency. A higher return on investment for the company may result from this. The ROI could be boosted by increasing client loyalty and repeat business by integrating AI to enhance the customer experience.

• It’s critical to make sure that material produced for a brand is in line with its vision, mission, and objectives. AI content might not always represent the brand’s best practices and distinctive voice. When AI is used to create content, the end product could be generic or impersonal and ineffective at communicating the brand’s message or values. The nuances and intricacies of language that are crucial for efficient communication and developing relationships with clients may not be taken into account by AI-generated material.

• AI-generated material might not always reflect transparency, which is crucial for gaining the trust and credibility of clients. It’s crucial to use language and keywords that are appropriate for the business and its message while developing content. However, the precise phrases and phraseology that are crucial for a business to use may not be taken into account by AI-generated content. Furthermore, it’s critical for brands to convey a human and intimate connection to their audience through their content because this fosters mutual trust and forges deep bonds with customers.

• You shouldn’t let AI tools take the place of a team member who is familiar with your brand just because they can speed up the creation of content. For producing high-quality and successful content that is in line with your brand’s vision, mission, and objectives, having in-house talent is crucial, especially for a content writer who is well-versed in your company’s culture. Building trust and a sense of familiarity with your customers require the distinctive perspective and voice that only an experienced content writer can give to your brand’s writing.

There are many advantages that AI can offer to businesses. To ensure that the technology is utilized ethically, it is crucial for businesses to carefully consider any potential drawbacks and to put in place rules.

At Fortissima, we believe that before jumping into any AI-marketing platform, a solid brand foundation and ideal client strategy must be achieved. Those specific branding items inject reliability and personality within your content marketing. Without those in place for your business, your content marketing will still encounter the same problems, with or without AI, to connect with your ideal audience!

Let’s start planning a branding and marketing strategy that fits your content needs.

Conversations you need to have and hear to step into the next evolution.