Brand Strategy

Fortissima Brand Guidelines
Brand Strategy Fortissima
Fortissima

Brand Strategy

Impactful brand strategies for hospitality and lifestyle companies provide clear, aligned, and intentional foundational pieces for cohesive branding and marketing. Through a deep strategic process, The DIVA Mindset, our team will deconstruct past initiatives, infuse your signature approach and ultimate why, ignite the vigor and essence of who you are, and activate where and how you show up.

  • Brand purpose
  • Brand mission
  • Brand vision
  • Brand values
  • Brand conviction
  • Brand personality
  • Brand positioning
  • Core messaging
  • Naming
  • Brand activation
  • Business & vision analysis
  • Strategic gaps
  • Goal planning
  • Functional & emotional needs
  • Analytical framework
  • Communications Calendar
  • Sensorial & experiential design
  • Employee & team engagement

The DIVA Mindset

This highly-intensive, strategic brand positioning plan will amplify and intensify the psychological, hierarchal, functional, and humanistic senses of your brand to redefine who you are, reframe your signature style, and reimagine a clear relationship between you and your guest or customers.

Step One

D – Deconstruct

Together, we will uncover who you were and what didn’t work through analyzing your brand’s past methodology, business plan, unique challenges, and strategic gaps.

Step Two

I – Infuse

We will create a purpose-driven outline to redefine your brand’s foundation and signature approach, revive your brand’s personality and aesthetic appeal, and formulate goals for long-term success.

Step Three

V – Vigor

We will empower and equip you to share the zest of your brand with your ideal audience by defining your core messaging and your audience’s needs.

Step Four

A – Activate

We will provide you with strategies, partnership opportunities, signature services, and content marketing to align your brand with your guests and customers.

Experience Strategic Success for Your Brand

  • Keep your team invested, on track, proactive, and consistent in all areas of your business.

  • Make purpose-driven decisions to engage and increase customers.

  • Provide clarity and intention to your branding, marketing, design, content, and service or product development.