If you’re wanting to attract guests who are excited about your hotel and all you have to offer, creating a strategy formed around who your ideal client is essential to your success. By understanding the type of guest you’re wanting to reach, you will learn how they want to be communicated with, the frustrations they have with other hotels, why they’re traveling, and so much more. Knowing who your intended audience is before will help you plan how to best reach them.
One way to utilize what you know about your guest is to create excitement before they arrive at your door. By engaging with guests before their visit, your business can gather valuable information to personalize their stay while also upselling services.
Here are five marketing strategies to get your guests excited about your hotel brand before they even set foot on the property.
Collect data regarding guest preferences.
Personalization is key to providing an impactful experience. Collecting data through pre-arrival surveys or previous stay information allows businesses to tailor their offerings. For example, your hotel might suggest a wine-tasting package to a guest who has shown interest in the hotel’s wine selection in the past.
Implement a targeted email campaign that begins immediately after booking.
These emails can highlight unique amenities, special offers, and local attractions, encouraging guests to book additional services or extend their stay.
Create a user-friendly mobile app or web portal.
This platform can serve as a one-stop shop for your guests to customize their experience, from room upgrades and spa treatments to dining reservations and local tours.
Implement a loyalty program.
Offering extra points or perks for pre-arrival bookings is a great way to encourage loyalty to your hotel. This not only encourages your guests to book directly with the hotel for future stays, but it also incentivizes them to spend more before they arrive.
Partner with local businesses.
Providing exclusive packages or experiences with local businesses can be an appealing draw for guests while creating additional revenue streams. This could include tickets to nearby attractions, transportation services, or special events that guests can book in advance. Seeing what the city has to offer through local businesses could even encourage guests to extend their stay or return for another visit.