Let’s face it, sitting around and waiting for tourists to return to your hotel or city isn’t a winning strategy after the peak season fades.

Instead of lamenting low occupancy or empty tables, focus on exploring the offseason as a playground for creative marketing to ensure a steady stream of guests and transform this quieter period into an opportunity for growth and innovation.

  • Local Perks

    While most of the year may be centered around gaining attention from tourists and out-of-towners, focus on attracting nearby residents during the lower seasons. By offering special promotions for residents within a certain mile radius, hosting community events, or collaborating with nearby attractions or businesses, you can build stronger relationships with local guests (and businesses!) who will in turn provide consistent business throughout the year.

  • Special Events

    Organizing themed dinners, cooking classes, tastings, or holiday celebrations draws in crowds around specific dates and also creates buzz in the community to attract the locals. Make sure to leverage social media and optimize your online presence to promote these events and showcase the charm of your establishment during the offseason.

  • Wellness Packages

    Entice guests into a rejuvenating self-care experience with curated packages that include features like spa treatments, yoga classes, and nature activities. Creating a sanctuary instead of just a stay encourages guests to disconnect from the hustle and stress of their normal routines during the busy time of year they need it most.

  • Flexible Booking

    By offering perks like last-minute deals, easy cancellation options, and the ability to modify reservations without hefty fees, hotels can create a safety net for cautious travelers. This approach not only builds trust but encourages spontaneous getaways, making it easier for potential guests to book an adventure.

  • Take Advantage of the Downtime

    Capitalize on the slower months with marketing components that you may not have time for in the busy season. Things like updating photography and collateral, strategizing email marketing and campaigns, designing time-saving templates, and elevating amenities and in-room touches for sensorial experiences will give you more bandwidth to stay relevant and proactive when the busy months just won’t allow for it.

Fortissima understands the importance of staying consistent all year round. And, more importantly, curating experiences that resonate with your guests. As part of our brand management as your collaborative Interim CMO, we’ve implemented regular monthly meetings and strategic planning sessions to help enhance your hotel or restaurant’s visibility during the off-season.

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