The Difference Between a Brand & an Experience

Our signature approach

The 7 Senses of Fortissima

A curated, experiential brand is made by possessing and provoking all 7 senses of Fortissima — sight, sound, taste, smell, touch, feel, and say.

Activating these senses evoke feelings, emotions, and values that will deepen the connection between your band and your audience, immersing them in a curated experience of who your brand is at the core through the use of physical and non-physical touchpoints.

Experiential Branding and Marketing

Sight

What your client sees from your brand, like your website, logo, packaging, but also how consistent you are online or what your customer support looks like.

Sound

The tone and voice of your brand’s communication, as well as how and where you engage with your audience.

Taste

Beyond how a product physically tastes, the flavor your brand leaves your audience with through your customer service, personality, and digital marketing.

Scent

Beyond how a product physically smells, the smell your brand gives off through the actions of your staff, your consistency or accuracy in relaying information, or how you drive revenue.

Touch

What your products or collateral feel like physically, as well as how you touch and care for your audience, like providing exceptional customer service and transparent information.

Feel

The emotional state of how your audience feels when they interact with your brand in person or online beyond if they think your product or service is hitting the mark.

Say

What your audience, your team, and your systems and processes say about your brand, values, and product or service.

A brand so confident and experiential, they can’t ignore

We may not always tell you what you want to hear, but for significant transformation to take place, you want a strategist who provokes and provides what you need to hear.