Verser de la Joie
Verser de la Joie is a hint of wine country within the city limits of San Francisco.
Combining earthy elements with a luxurious environment, Verser de la Joie (“pour of joy”) seeks to envelop guests in the warmth inspired by the Napa Valley. This boutique hotel was created with business professionals, solo travelers, or couples in mind, perfect for anyone looking for an elevated yet inviting stay in San Francisco.
Fine Dining
Wine Bar
Gym
Workspace
City Views
San Francisco, California
2024
Intended for travelers seeking a classic hotel feel with touches of warm comfort, Verser de la Joie wanted both elements to be reflected in their branding.
We chose a variety of blues with touches of earthy browns and a wine-inspired deep burgundy to hint at a winery landscape. Combining these natural colors with a simple yet elegant logo suite reinforced Verser de la Joie’s foundations of earthy luxury.
Verser de la Joie is an ode to wine country while seated in the heart of the city. Our goal was to strategize touchpoints for the modern traveler, elevating the classic hotel to a welcoming experience.
Branding and Marketing Services
Brand Strategy
Brand Identity and Logo Suite
Social Media Templates
Art Direction
Print Collateral
Content Marketing
Apparel and Swag
Interim CMO
“As an independent hotel, it is so important that we maintain the same level of service throughout our physical space and at every touchpoint.
Fortissima consulted and guided our team through a full rebrand and saw more opportunities to showcase our beautiful patterns, textures, and branding!”
Verser de la Joie
