Our team at Fortissimarecognized that Krautrock’s brand needed to reflect the bold, playful energy of the lodge while maintaining an authentic connection to its mountain setting. The result was a rebranding that highlighted the funky, retro colors and elements that capture the lodge’s vibrant spirit.

We used this visual language to infuse personality into every aspect of the guest experience, from the design of the rooms to the collateral at the wellness studio. This rebrand wasn’t just about aesthetics—it was about creating a consistent story that resonated with guests seeking a unique, personalized experience.

In addition to a refreshed visual identity, we also focused on creating curated activation pieces that would enhance the guest experience. With the addition of wellness offerings, such as yoga and meditation sessions in the lodge’s studio, we created a set of branded wellness items to reinforce the sense of care and attention to detail. A custom-designed journal, yoga mat, and playful, retro-inspired playing cards served as tangible touchpoints that connected the brand to the lifestyle elements Krautrock sought to promote. These thoughtful details not only elevated the guest experience but also created an emotional connection that guests could take home, extending the brand’s impact beyond the stay.