World Cup Marketing2025-08-05T20:44:01+00:00
Support for product and service-based brands ready to kickoff strategic marketing.

World Cup 2026: A Game-Changing Marketing Opportunity for Kansas City Businesses

The countdown to the FIFA World Cup 2026 has begun and Kansas City businesses are uniquely positioned to benefit. As one of the host cities, KC will welcome over 650,000 global visitors and see more than $650 million in local economic impact.

If you’re a Kansas City product-based brand (retail, packaged goods, e-commerce) or service-based business (hospitality, wellness, creative, logistics, entertainment), now’s the time to create a marketing strategy that does more than just respond to the moment, but activates your brand across every customer touchpoint.

WC in KC
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Experiential Branding and Marketing

The Kansas City World Cup Marketing

Our free, downloadable game plan is designed specifically for KC-based businesses looking to build or refine their World Cup 2026 marketing strategy. This guide walks you through:

  • Marketing audit checklist for local businesses

  • Brand touchpoint review across service and product-based businesses

  • Strategy frameworks for retail, restaurants, experience-based businesses

  • Customer journey planning tools for international visitors

  • Fortissima’s signature 7-sense checklist to create immersive brand experiences

  • Post-event marketing tips for continued growth

This playbook is your starting point.

Subscribe and download instantly.

Stay Informed: Blogs, Insights & Brand Strategy Tips

Our curated insights help Kansas City business owners and marketers plan, pivot, and grow their visibility before, during, and after the World Cup.

Bringing strategic clarity to Kansas City organizations, boards, and brands.

Activate your 2026 World Cup strategy with customized support:

  • In-Person and Virtual Workshops for KC-based business teams

  • Keynotes and Panel Talks on event-based brand strategy and customer experience

  • 1:1 Strategy Sessions to align your goals, marketing, and touchpoints

Email Mary-Catherine Reinert at mreinert@fortissimabrands.com for more information.

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