Brand Strategy
Fortissima
Brand Strategy
Impactful brand strategies for hospitality and lifestyle companies provide clear, aligned, and intentional foundational pieces for cohesive branding and marketing. Through a deep strategic process, The DIVA Mindset, our team will deconstruct past initiatives, infuse your signature approach and ultimate why, ignite the vigor and essence of who you are, and activate where and how you show up.
- Brand purpose
- Brand mission
- Brand vision
- Brand values
- Brand conviction
- Brand personality
- Brand positioning
- Core messaging
- Naming
- Brand activation
- Business & vision analysis
- Strategic gaps
- Goal planning
- Functional & emotional needs
- Analytical framework
- Communications Calendar
- Sensorial & experiential design
- Employee & team engagement
The DIVA Mindset
This highly-intensive, strategic brand positioning plan will amplify and intensify the psychological, hierarchal, functional, and humanistic senses of your brand to redefine who you are, reframe your signature style, and reimagine a clear relationship between you and your guest or customers.
Step One
D – Deconstruct
Together, we will uncover who you were and what didn’t work through analyzing your brand’s past methodology, business plan, unique challenges, and strategic gaps.
Step Two
I – Infuse
We will create a purpose-driven outline to redefine your brand’s foundation and signature approach, revive your brand’s personality and aesthetic appeal, and formulate goals for long-term success.
Step Three
V – Vigor
We will empower and equip you to share the zest of your brand with your ideal audience by defining your core messaging and your audience’s needs.
Step Four
A – Activate
We will provide you with strategies, partnership opportunities, signature services, and content marketing to align your brand with your guests and customers.