IP & Content Policy Updated January 2026

INTELLECTUAL PROPERTY & CONTENT USE POLICY

All content, methodology, frameworks, visual assets, and branded materials made available through Fortissima — whether published on this website, delivered in client engagements, presented at speaking events, or distributed through any other channel — are the exclusive intellectual property of Mary-Catherine Reinert, Founder and Brand Strategist of Fortissima. This policy establishes the terms under which that property may and may not be used.

1. PROPRIETARY METHODOLOGY

Fortissima’s work is grounded in a proprietary body of methodology developed by Mary-Catherine Reinert. This includes, but is not limited to:

 

  • CereSense™ — a seven-sense approach to brand strategy that expands traditional sensory marketing to include “Feel” (emotional internalization) and “Say” (word-of-mouth reputation) as proprietary sense dimensions
  • The sensorial architecture process and all associated client-facing implementation protocols
  • The Touchpoint Sensory Analysis — a diagnostic and assessment system applied across client brand audits and strategy engagements
  • All practitioner guidelines, quality control standards, and scoring instruments developed for the above
  • Named frameworks, coined terminology, conceptual models, and any system introduced or described in Fortissima’s published or delivered work

 

These methodologies are protected by copyright and represent the foundational intellectual capital of Fortissima. They are not transferable, replicable, or licensable without an executed written agreement.

If you are interested in licensing the Neurosensorial Branding Framework for organizational use, academic research, or practitioner training, please contact us directly to begin that conversation.

2. WEBSITE CONTENT OWNERSHIP

All content appearing on fortissimabrands.com is the original work of Fortissima and is protected under applicable copyright law. This includes:

 

  • Written copy, case study narratives, articles, and thought leadership content
  • Brand photography, custom graphics, logos, and visual identity elements
  • Framework diagrams, process visuals, and methodology illustrations
  • Client outcome summaries and documented results (used with client authorization)
  • Presentation materials, downloadable resources, and any other distributed content

 

©2026 Mary-Catherine Reinert / Fortissima. All rights reserved.

3. PERMITTED USE

Referencing & Linking

 

  • You may link to any page on this website, provided the link is not presented in a misleading or defamatory context.
  • Brief quotations of up to 50 words may be used for commentary, editorial coverage, or educational purposes, with clear attribution: “Mary-Catherine Reinert, Fortissima (fortissimabrands.com).”

 

Media & Press

 

  • Journalists and content creators may reference Fortissima’s work and quote website content for editorial purposes with proper attribution.
  • Interview and speaking engagement requests are welcomed. Contact mreinert@fortissimabrands.com to connect.

Academic & Research Use

  • Researchers may cite the CereSense™ method and related concepts in academic work using the following format: Reinert, M-C. (YEAR). [Title or Context]. Fortissima. Retrieved from https://fortissimabrands.com
  • Academic use does not grant rights to reproduce, teach, or commercially deploy the methodology. A separate licensing agreement is required for those applications.

 

4. RESTRICTIONS — WHAT IS NOT PERMITTED

The following are expressly prohibited without prior written authorization from Fortissima:

Methodology & Framework

 

  • Using, presenting, teaching, licensing, or commercially deploying the CereSense™ method, the seven-sense model, the touchpoint sensory analysis, or any associated tools in any client, commercial, educational, or consulting context
  • Replicating or adapting Fortissima’s strategic process, diagnostic instruments, or practitioner protocols for use in your own practice, firm, or training program
  • Referencing Fortissima’s methodology in your own marketing, proposals, or service offerings in a way that implies authorization, certification, or affiliation that does not exist

 

Website & Published Content

 

  • Reproducing, republishing, or distributing any portion of this website’s content — in whole or in substantial part — on any platform, publication, newsletter, or channel
  • Scraping, harvesting, or systematically extracting content from this site for any purpose, including AI/ML model training, competitive analysis, or data aggregation
  • Repackaging or presenting Fortissima’s published frameworks or case study content as your own work or proprietary methodology

 

Visual & Brand Assets

 

  • Downloading, reproducing, modifying, or using Fortissima’s logos, brand marks, photography, or custom graphics in any context without written consent
  • Using Fortissima-branded materials in your own client deliverables, presentations, or marketing without an active, authorized engagement or licensing agreement

 

Misrepresentation

 

  • Representing yourself as affiliated with, certified by, or endorsed by Fortissima without an active, documented relationship
  • Implying that Fortissima’s methodology or Mary-Catherine Reinert’s name backs your own work or services without written authorization

 

5. CLIENT ENGAGEMENTS & DELIVERABLES

When Fortissima delivers work product to clients — including brand audits, strategy documents, sensory assessments, workshop materials, and recommendations — the following terms apply unless otherwise specified in a signed agreement:

 

  • Clients receive a limited, non-exclusive license to use deliverables for their own internal business purposes.
  • Clients may not resell, sublicense, redistribute, or present Fortissima deliverables as their own proprietary work to third parties.
  • The underlying methodology, frameworks, and diagnostic tools used to produce deliverables remain the sole intellectual property of Fortissima regardless of the engagement.
  • Any desire to use Fortissima’s methodology beyond the scope of the original engagement must be addressed in a separate licensing discussion.

 

Specific IP terms for your engagement will be outlined in your project agreement. This policy provides general terms applicable site-wide and does not supersede any executed contract.

6. LICENSING INQUIRIES

Fortissima actively welcomes licensing conversations for the right partners and contexts. If you are interested in:

 

  • Licensing the CereSense™ method for internal organizational use
  • Incorporating Fortissima’s methodology into an academic curriculum or research program
  • Partnering on a white-label or co-branded consulting offering
  • Accessing practitioner-level training and certification (when available)

 

Please contact: Mary-Catherine Reinert, mreinert@fortissimabrands.com

All licensing arrangements require a written agreement executed by both parties prior to any use.

7. INFRINGEMENT & ENFORCEMENT

Fortissima monitors the use of its intellectual property and will take appropriate action — including formal legal remedies — in cases of unauthorized use, reproduction, or misrepresentation of its content, methodology, or brand assets.

If you become aware of unauthorized use of Fortissima’s intellectual property, we welcome that report at mreinert@fortissimabrands.com with the subject line “IP Notice.”

If you believe content on this site inadvertently uses material to which you hold copyright, please contact us with full details so we may promptly review and respond.

8. DISCLAIMER

Content on this website is provided for informational purposes and does not constitute legal, financial, or business advice. Case study outcomes and client results described reflect specific engagements and are not guarantees of future performance. Fortissima makes no representations that all content is current, complete, or free of error, and reserves the right to update or remove content at any time.

9. UPDATES TO THIS POLICY

This policy may be revised at any time. The effective date at the top of this page will reflect the most recent version. Continued use of this website following any update constitutes acceptance of the revised terms.