Let’s face it, sitting around and waiting for tourists to return to your hotel or city isn’t a winning strategy after the peak season fades. Instead of lamenting low occupancy or empty tables, focus ...
Ever receive a marketing email from a business that is so far off from your interests, lifestyle, or location that it immediately propels you to hit that unsubscribe button? That’s why segmenting your email marketing ...
A strong guest-centric culture can be the defining factor that sets boutique hotels apart from chain hotels. While larger chains often focus on standardized practices, boutique hotels thrive on personalization and unique service. At the ...
Don’t judge a book by its cover? We disagree. Part of our work as marketers is to encourage people to judge a book by its cover. By presenting a strong and accurate visual representation ...
Time to face the truth. If you’re still relying on generic stock photos for your hotel or restaurant’s marketing, you’re doing more harm than good. Using the same overused stock images as every other ...
Elevating or creating sensorial experiences has emerged as a powerful strategy to create lasting impressions on your guests and customers. To transform the guest experience through sensory enhancement, hotels, restaurants, and other hospitality brands ...
With so many hotels, restaurants, and hospitality businesses available for guests and customers to choose from, the strategy of guest experience — creating memorable and personalized experiences — is your guiding light. If a ...
Transforming your guests and customers into sophisticated marketers is a powerful strategy for building brand loyalty and expanding your reach. By empowering your guests with impeccable customer service and knowledge, you can turn them ...
Your online presence extends beyond just having a website. One of the most crucial platforms for hotels and restaurants is Google Maps. An accurate listing on Google Maps puts your hotel or restaurant directly ...
At Fortissima, we believe to reach your brand’s full potential and enlightenment, you need to possess and provoke all 7 senses — sight, sound, taste, smell, touch, feel, and say. Activating these senses creates ...
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