Guardian Chicago

Guardian infuses old Chicago history with modern amenities.

Reflecting the vibrant spirit of the city, Guardian embraces creativity and local craftsmanship in every facet of the hotel. The Guardian is a unique boutique hotel with its captivating installations, eclectic spaces, and guest experiences. This true getaway is great for couples, professionals, or those who want to be immersed in inspiration.
Fine Dining
Cocktail Bar
Rooftop Lounge
Pop Up Shop
Outdoor Sanctuary
Chicago, Illinois
2024
Hotel Coasters

Guardian Chicago is just the beginning of a beautiful collection.

Created to fuse hospitality and serenity, Guardian became the key to sustainable wellness, health, mind, and spirit while traveling for business or pleasure.

We reflected greatly on these key pieces when strategically developing branding and marketing, which are seen throughout many elements in this boutique hotel.

The monochromatic palette of green embraced a new level of sophistication, refreshment, and harmony.

Honoring the four stars in the Chicago flag, we represented the great events in the foundation and base of key within the logo icon.

Our goal was to communicate the hospitable experience Guardian Chicago offers by intentionally strategizing and elevating every guest’s experience and touchpoint.
Branding and Marketing Services

Brand Strategy
Brand Identity and Logo Suite
Social Media Templates
Art Direction
Print Collateral
Content Marketing
Apparel and Swag
Interim CMO

Chicago Boutique Hotel Brand Strategist
Chicago Hotel Branding
Hotel Cocktail Bar Menu
Hotel Tote Bag

“Every branding and marketing touchpoint was thoughtful and taken to the next level!

The Fortissima team embraced not only our vision, but how to make our boutique hotel come alive in our beautiful city.
They took the time to understand our audience and craft a fully immersive hotel experience and brand that will be treasured for years to come!”

Guardian Chicago

Chicago Boutique Hotel Branding and Marketing
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