Hotelier Brand and Marketing Workshop

Your Brand is the Most Powerful Revenue Strategy.

Beyond customer service and the booking process, there are many experiential marketing touchpoints you’ve yet to uncover.

And, we’re here to do just that!

This one-day 1:1 intensive is a custom workshop for boutique hoteliers who want to align brand and marketing strategies with business growth and development.

81% of travelers say they often or always research a hotel online before booking, yet nearly 40% of independent hotels still lack a cohesive digital marketing strategy.

Google Travel

Boutique Hotel Brand and Marketing Workshop | One-Day Brand Intensive

If your boutique hotel is stuck in marketing limbo, drowning in seasonal fluctuations, and desperate to stand out in a crowded hospitality landscape, this one-day workshop will uncover hidden marketing opportunities, build assets, and craft a messaging approach that doesn’t just attract guests, but makes them choose you over every other option.

A little taste

  • Crystal-clear brand positioning that aligns with your ideal guest

  • A comprehensive marketing strategy addressing off-season challenges

  • Increased direct bookings without throwing money at ads

  • Streamlined workflows that save you time and energy

  • A scalable branding and marketing process built for evolution

  • Consistent revenue and guest engagement

Led by M-C and the Fortissima Team

Spend a single, transformative day crafting your holistic 12-24 month growth, marketing strategy.

  • 1:1 support throughout the entire day

  • Hands-on, in-person strategic marketing and graphic design expertise

  • No generic advice. No fluff. Pure, actionable strategies.

  • A proven approach – The DIVA Mindset

  • Customized strategy specific to YOUR hotel

  • Comprehensive audit of your entire marketing ecosystem

  • Pre- to post-stay guest experience

We’re all in, so you can

  • 1

    Turn your off-season drought into your biggest profit opportunity with a customized strategy that transforms quiet months into revenue generators instead of bleeding cash.

  • 2

    Stop wasting thousands on ineffective marketing that doesn’t convert. This workshop delivers a precise roadmap tailored specifically to your hotel’s unique positioning and target guests.

  • 3

    Create a brand experience so compelling that guests book direct instead of through commission-heavy OTAs, dramatically increasing your profit margins overnight.

  • 4

    Transform your social media from random posts to a strategic booking engine that consistently attracts ideal guests who value your experience enough to pay premium rates.

  • 5

    Get a complete marketing system designed by experts who understand the unique challenges of boutique hotels, not generic advice that ignores your seasonal fluctuations and local market dynamics.

Hotels that have a significant number of high-quality photos on their websites see a 15% increase in conversion rates.
Medium
Your Transformation Package

What’s included matters

From audit to implementation, we’re with you every step of the way.

Chicago Boutique Hotel Brand Strategist
Door Hangers Hotel
Hotel Marketing
Hotel Logo Design
Chicago Hotel Branding
Strategic Foundation

Comprehensive Brand Assessment
We will review your current marketing strategy and expose every weakness or opportunity. You’ll get a brutally honest assessment of your hotel’s marketing performance and process that reveals exactly where you’re bleeding potential revenue.

Brand Positioning & Messaging
Your brand is about to get a complete makeover that turns heads and drives bookings. We’ll craft a messaging strategy so sharp and precise, your ideal guests won’t be able to ignore you.

Tactical Marketing Toolkit

Marketing Roadmap
Forget all of the random marketing attempts. We’re creating a very intentional marketing plan that maps out every single move for the next 12 months. This is your blueprint for your success.

Digital Optimization
Your digital presence is getting a complete overhaul that transforms browsers into bookers. We’ll optimize every digital touchpoint to ensure your hotel stands out in a crowded marketplace.

Ongoing Support

Post-Workshop Guidance
The strategy session doesn’t end when we walk out the door. You’ll get two follow-up calls to ensure you’re executing with precision, analyzing effectiveness, and crushing your marketing goals.

Additional support can be found here.

What this workshop is

  • For Hoteliers or Hospitality Groups ready to take action — no fluff, no confusion, just clarity and results.

  • A proven, streamlined process that cuts straight to the heart of your brand’s uniqueness and sets you up for success.

  • A 12-24 month growth blueprint with clear marketing strategies and metrics.

  • Curated templates and assets for high-touch brand experiences and white glove service.

What it’s not

  • A drawn-out, complicated process.

  • Endless hours of trial and error.

  • Overwhelming and confusing.

  • “Extra” stuff on your plate.

  • A conversation that goes nowhere.

Transform Your Boutique Hotel’s Marketing Strategy in Just One Day

Stop guessing: No more wasting time or money figuring it out on your own.

Stand out: We’ll define what sets your hotel apart and how to communicate it with confidence.

Take Action: If you’re ready to commit to implementing and transforming your brand, this is your wake-up call.

Websites with videos are 53 times more likely to appear on the first page of Google search results.

Forrester
Frequently Asked Questions

Anyone who you would consider a stakeholder in the brand.

We’re going to be facilitating a guided conversation towards a consensus among the group, while encouraging everyone involved to participate in the process.

Most workshops involve 2-3 people, but we have conducted others with as many as 10 people.

We’ve conducted workshops ranging from small to large groups and are happy to accommodate for the needs of your team.

Deliverables Include:

  • Specific and detailed workshop results that capture the outcome of the process

  • Hotel branding strategy

  • An unveiled understanding of your brand’s unique positioning and a clear vision on your target audience (you may be surprised what we uncover!)

  • Logo and brand identity usage guide

  • Detailed Voice & Messaging guidance for your brand

  • Voice & Messaging approach in detail

  • Photography and imagery examples with guidance. Great for your next photoshoot!

  • A Brand Cheat Sheet that you can reference for years to come

  • A simplified marketing plan for all touchpoints

  • Direct booking optimization

  • A partner for life. We are here for you as your brand evolves

From startups to well-established brands, each workshop is designed to accomplish a specific goal.

This branding workshop is uniquely tailored to give you the best experience for what your business needs.

I do not take the path of least resistance. My team and I ask probing questions, challenge assumptions and play devil’s advocate to ensure you have rock solid confidence in the outcome of the workshop.

Fortissima a full service agency that is able to bring much more to the table than others and we make sure to do exactly that.

We believe giving these conversations room to breathe is an important part of the process. While we always respect the value of time, we never time box our workshops or rush them. We let them take as long as they need to in order for you to feel completely confident and comfortable in the outcome.

This brand and marketing workshop is $3,500.

Clients can also partner with us on a rebrand or website refresh.

Contact us if you’d like to discuss your ongoing needs in detail in order to determine the exact cost.

If you’re serious about creating a fully immersive brand experience