At Fortissima, we believe to reach your brand’s full potential and enlightenment, you need to possess and provoke all 7 senses — sight, sound, taste, smell, touch, feel, and say.
Activating these senses creates points of connection between your brand and your audience where there wasn’t before, transforming your business into a relationship between your brand and your guests and customers that will keep them coming back and telling everyone they know about your business.
Creating touchpoints around the 7 senses will immerse your guests and customers in a curated experience of who your brand is at the core, regardless of if you have a physical product. These senses follow you after you’ve left the room, leaving impressions and after-tastes with your guests and customers that they will remember when deciding where to book the next reservation or purchase a product or service. Building brand advocates around how you make your audience feel will go further than simply providing a service or product.
If you want to stand out among all the other hotels, restaurants, stores, and businesses, you need to create more meaningful, robust connections with your audience. By uncovering how your guests and customers currently experience you through the senses, we will identify where your brand needs to show up more and build strategies around physical and non-physical touchpoints.
Sensorial Experience Questions
- What does your product look like visually?
- How is the voice of your brand communicated in your writing?
- What after-taste is left with your audience after interacting with your website?
- What scent does your customer service give off?
- How are customers able to physically touch your brand?
- What feelings or emotions do you invoke from your campaigns?
- What do clients say about your brand after your interactions?
Through testimonials, reviews, and online engagement, the effects of how your audience experiences your business can be tracked and analyzed. When guests and customers have a truly exceptional experience, they’ll let people know it — and they’ll be even more vocal when their experience didn’t hit the mark.
As part of the Fortissima 7 senses approach, we will expand on how your audience interacts with elements of internal and external avenues. Going beyond surface-level, initial interactions, we’ll help you transform your brand to captivate your audience.