The Difference between a Brand and an Experience
Own your DIVA
Every brand has a little DIVA in it.
It’s in your posture when you talk about it, it’s in the reputation that precedes it, it’s when and where you flaunt it or let it all hang out.
It exudes a confidence like no other.
And, if we’re going to disrupt traditional systems and create an experience for your audience, we must create more than a logo or website.
It always starts with mindset
This highly-intensive, strategic brand positioning plan will amplify and intensify the psychological, hierarchal, functional, and humanistic senses of your brand to:
• redefine who you are,
• reframe your signature style,
• and, reimagine a clear relationship between you and your audience.
01
D – Deconstruct
An unfiltered, deep understanding of who you were and what didn’t work.
Past Methodology
Business Plan and Vision Analysis
Branding Challenges
Marketing Messaging
Strategic Gaps and Awareness Analysis
02
I – Infuse
A purpose-driven outline to redefine your why and signature approach.
Brand Foundation
Goal Planning
Brand Personality: Voice and Tone
Signature Approach
Aesthetic Appeal
Key Differentiators
03
V – Vigor
Articulate the necessity of what you do to share the zest of your brand.
Audience Framework
Functional and Emotional Needs
Core Messaging
Brand Positioning
Client-Sensory Experience
04
A – Activate
Client-centric approach to where you show up and align audience awareness.
Awareness Strategies
Partnership Opportunities
Signature Packages, Products or Programs
Communication Calendar
Content Marketing
Analytical Tracking
A brand so confident, they can’t ignore
We may not always tell you what you want to hear, but for significant transformation to take place, you want a strategist who provokes and provides what you need to hear.
The DIVA Mindset is for companies who are ready to penetrate audiences on a deeper level through research, strategy, design, and experience.
